Mario10: From Losing Money to Stable Income
The story of losing a business to winning
Key Metrics
15,58%
ACOS AFTER
26,95%
ACOS BEFORE
£10,629.14
SPEND AFTER
£8,209.51
SPEND BEFORE
£68,223
AD SALES AFTER
£ 30,462
AD SALES BEFORE
The Challenge
Since the products are at lower price point the margins are thin. Client wanted better ROAS so he can be profitable.
Our Solution
By With the help of our tool the account got profitable and scaled the sales. Some of the existing campaign structure was left, new campaigns were created for the new products and the products with low sales.
The Results
Mario10 (Home & Kitchen, UK) came to AdFixer because their products sit at a lower price point, which meant thin margins and very little room for inefficient ad spend. The goal was straightforward: improve ROAS so the account could stay profitable while still growing.
On the self-serve plan, we used AdFixer to make the account more efficient without rebuilding everything from scratch. We kept parts of the existing campaign structure that were already working, then created new campaigns for new products and for SKUs that had low sales, so they could gain visibility without wasting budget.
Over time, this approach turned the account from unstable performance into consistent, scalable results. In the period 01 Jan–31 May 2024, Mario10 was running at 26.95% ACoS with £30,462 in ad sales. By 01 Jan–31 May 2025, ACoS improved to 15.58% while ad sales grew to £68,223 meaning the account scaled significantly while becoming much more profitable.
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